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Driving Success with SMS: The Importance of SMS for South African Car Dealers

SMS, or Short Message Service, is a widely-used technology for sending text messages between devices. In South Africa, SMS has become a valuable tool for car dealerships to reach out to their customers and potential customers.



One of the key benefits of SMS for car dealerships in South Africa is its high level of penetration. In 2019, it was reported that there were over 70 million active mobile subscriptions in South Africa, representing a penetration rate of over 140%. This means that the vast majority of the population has access to a mobile phone, and is therefore able to receive SMS messages.


This high level of penetration makes SMS an effective way for car dealerships to reach a large audience. By sending SMS messages to their customers and potential customers, car dealerships can quickly and easily communicate important information and offers.


In addition to its wide reach, SMS is also a quick and convenient way for car dealerships to get in touch with their customers. Most people keep their mobile phones with them at all times, and SMS messages can be received and read almost instantly. This makes SMS an ideal tool for sending timely and urgent messages, such as reminders about upcoming service appointments or special offers on new vehicles.


Another advantage of SMS for car dealerships in South Africa is its cost-effectiveness. SMS messages are generally much cheaper to send than other forms of communication, such as email or direct mail. This makes SMS an affordable option for car dealerships, even those with limited marketing budgets.



One of the most effective ways that car dealerships can use SMS in South Africa is for birthday messages. Sending a birthday SMS to customers and potential customers is a simple, yet effective, way to show that the dealership values their business and wants to build a long-term relationship with them.


Birthday SMS messages can be personalised to include the customer's name and the dealership's logo, and can be sent on the customer's actual birthday or as a general birthday greeting at the beginning of the month. These messages can include special offers or discounts, as well as a heartfelt message wishing the customer a happy birthday.



Overall, SMS is a valuable tool for car dealerships in South Africa. Its high level of penetration, convenience, and cost-effectiveness make it an effective way for dealerships to communicate with their customers and potential customers. By using SMS for birthday messages, car dealerships can show their customers that they value their business and want to build a long-term relationship with them.


Need help with your next SMS marketing campaign, speak to The Dealers Edge

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