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The Power of Staying Connected: How Checking in on Past Customers Can Strengthen Your Relationship

It is essential for your success as a car salesperson to establish trusting relationships with your clients. As a simple but effective strategy, you can reach out to customers who have previously purchased or had their vehicle serviced at your dealership. One way to do this is to contact them on their birthday or just to check in and see how they're doing. Keeping in touch with previous clients is an excellent way to earn their loyalty and encourage them to buy from you again.



But why is it crucial to follow up with previous clients? Establishing a rapport with them first and foremost is of great assistance. Sending a simple text or calling to wish someone a happy birthday demonstrates that you care about them as people, not just potential customers. Providing such a service can do wonders for your dealership's reputation and the trust it inspires among its clientele.


Keeping tabs on former clients has dual benefits: first, it establishes a rapport with them, which is essential to bringing them back, and second, it encourages repeat business. Customers will remember the excellent service and products they received from your dealership if you reach out to them and keep in touch with them. Customers who have a positive experience at your dealership are more likely to come back and tell their friends about it.


How often, though, should you reconnect with former clients? Keeping in touch with them at least once every two months is advised. By communicating at this interval, you can maintain visibility without coming across as intrusive. You can easily incorporate this vital part of customer relationship management into your routine by designating a specific day each month to call past customers.



Customer relationship management (CRM) software is useful for keeping tabs on and organising your interactions with past clients. One of the main benefits of using a customer relationship management system is the ease with which you can access customer data and history, allowing you to personalise your communications and better cater to each customer's wants and needs. It gives you something to talk about on the next call, whether it's about the customer's car or something else that's come up since the last time you spoke with them.



In conclusion, following up with former clients is an easy yet powerful strategy for auto salespeople to cement rapport, encourage repeat business, and improve the quality of service provided. Reaching out and keeping in touch with customers is an easy way to ensure their continued patronage of your dealership. You can easily incorporate this crucial part of customer relationship management into your routine by designating a specific day each month to make these calls and using a CRM to track and manage your interactions, which will guarantee that you are effectively staying connected with your past customers.


The Dealers Edge


The Dealers Edge is a premier online lead generation and reputation management company that specialises in serving the car sales industry in South Africa and England. Since 2014, we have been helping dealerships across the region to generate high-quality leads and manage their online reputations, resulting in increased sales and customer satisfaction. With a small team of experienced professionals and a proven track record of success, we are committed to helping our clients achieve their business goals and succeed in a competitive market

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