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Why Every Car Dealer Needs to Offer Unique Specials on Their Website

Why Car Dealers Should Run Unique New and Used Car Specials on Their Website



As a car dealer, it's important to constantly drive traffic to your website and encourage potential customers to visit your dealership. One way to do this is by offering unique new and used car specials on your website.


The specials page on a dealer's website is often one of the most visited pages, as it showcases the current promotions and discounts available on vehicles. By running unique specials, you can differentiate your dealership from the competition and attract more customers who are looking for a good deal on their next car.


Here are some benefits of running unique new and used car specials on your website:


Attracts more traffic to your website

Offering unique specials on your website is a great way to drive traffic to your site. When potential customers see that you have special deals available, they are more likely to visit your website to learn more. This can help increase your online visibility and get more people interested in your dealership.


Encourages potential customers to visit your dealership

When people see a good deal on a car they are interested in, they are more likely to visit your dealership to see the car in person and potentially make a purchase. By running unique specials, you can entice more people to visit your dealership and increase the chances of making a sale.


Helps you stand out from the competition

There are many car dealerships out there, and it can be tough to stand out from the competition. By offering unique specials on your website, you can differentiate your dealership and show potential customers that you are willing to go the extra mile to earn their business. This can help you attract more customers and set your dealership apart from the rest.


Increases customer loyalty

Customers who take advantage of your specials are more likely to return to your dealership in the future. By offering unique specials on your website, you can increase customer loyalty and build a strong customer base that is loyal to your dealership.



Increases overall sales

By offering unique specials, you can entice more people to visit your dealership and potentially make a purchase. This can lead to an increase in overall sales for your dealership, as more people are interested in taking advantage of the deals you are offering.


Improves customer satisfaction

Customers appreciate a good deal, and by offering unique specials on your website, you can improve customer satisfaction. When people feel like they are getting a good deal on their next car, they are more likely to be happy with their purchase and have a positive experience with your dealership.


Helps to clear out inventory

If you have a large inventory of new or used cars that you are trying to sell, offering unique specials can help to clear out inventory and make room for new vehicles. This can help to improve your dealership's bottom line and ensure that you are always offering a fresh selection of cars to customers.


Allows you to target specific demographics

By offering different types of specials, you can target specific demographics and tailor your promotions to the specific needs and interests of your customers. For example, if you have a large inventory of family-friendly vehicles, you could offer a special discount to parents with young children. By targeting specific demographics, you can increase the effectiveness of your specials and attract more customers who are interested in the vehicles you have available.





In summary, running unique new and used car specials on your website can help to drive traffic to your site, encourage potential customers to visit your dealership, stand out from the competition, increase customer loyalty, increase overall sales, improve customer satisfaction, clear out inventory, and allow you to target specific demographics. These promotions and discounts can help to differentiate your dealership and attract more customers who are looking for a good deal on their next car.



Need help with your Specials Page talk to The Dealers Edge


The Dealers Edge is a premier online lead generation and reputation management company that specialises in serving the car sales industry in South Africa and England. Since 2014, we have been helping dealerships across the region to generate high-quality leads and manage their online reputations, resulting in increased sales and customer satisfaction. With a small team of experienced professionals and a proven track record of success, we are committed to helping our clients achieve their business goals and succeed in a competitive market


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